What Does Amazon's Choice Badge Mean And How to Get One?
Shrey Chaudhary
Jul 13, 2024
Have you ever browsed Amazon and stumbled upon a product with a little blue badge that reads "Amazon's Choice"?
It can be tempting to trust this mysterious badge and add the item straight to your cart, but what exactly does it mean? And more importantly, if you're a seller, how can you land that badge on your own products?
In this blog, we will discuss all about what Amazon's choice badge is, why is it important, and how to get one for your product.
What is Amazon's Choice Badge?
The Amazon's Choice badge is a recognition of product quality and reliability bestowed by Amazon itself. It's a virtual badge displayed prominently on product listings within the Amazon search results and product page.
The buyer sees it as a valuable endorsement, indicating that the product meets certain criteria, such as popularity, positive reviews, competitive pricing, and fast shipping.
So, having the Amazon's Choice badge can significantly boost a product's visibility and credibility among shoppers, potentially leading to increased sales and higher rankings in search results.
It serves as a form of social proof, assuring potential buyers that the product is a reputable choice within its category.
History of Amazon's Choice Badge- A Quick Sneak Peak
The Amazon's Choice badge was introduced in 2015 alongside the Amazon Echo's voice command feature. Originally, it was designed to help users find the most relevant products when using voice search with Alexa, Amazon's AI voice assistant.
Initially, the badge was mainly given to products that could be searched for and purchased through voice commands, like the Amazon Echo Dot or products compatible with Alexa.
However, over time, its use has expanded to various other functions and can now be seen on both the mobile app and desktop website.
The main purpose of the Amazon's Choice badge is to simplify the shopping experience for customers by highlighting products that are highly relevant to their search queries.
It's meant to make it easier for shoppers to find what they're looking for amidst the vast array of products available on Amazon.
Benefits of having an Amazon's Choice badge
Here are some of the key benefits of having an Amazon's choice badge for your products as an Amazon seller.
1. Comparatively Increased traffic
Products with the Amazon's Choice badge gain increased visibility on the platform, as the badge acts as a visual endorsement, making them more noticeable to potential buyers.
2. Enhances credibility
The badge adds credibility to the product, signalling to customers that it meets certain standards of quality, reliability, and customer satisfaction, which can encourage them to make a purchase.
3. Competitive Advantage
Having the badge sets the product apart from others in the same category, giving it a competitive edge by showcasing it as a recommended choice within its niche.
4. Boost in sales
With improved visibility, credibility, and trust, products with the Amazon's Choice badge have a higher likelihood of generating sales, as they are more likely to be selected by customers browsing the platform.
5. Maximized voice search sales
Products bearing the Amazon's Choice badge can experience a significant boost in sales through voice searches.
As more consumers utilize voice assistants like Alexa to make purchases, having the badge increases the likelihood of your product being recommended by these virtual assistants in response to user inquiries.
How to get an Amazon’s Choice badge?
Amazon selects products for the Choice Badge based on several factors, although the precise criteria remain somewhat undisclosed. Here's a closer look at what likely influences their decisions:
Relevancy
High-Quality product
Competitive Pricing
High Conversion rate
Outstanding Customer reviews and ratings
Prime Membership Enrollment
Well-optimized product listing.
Excellent Customer service
Let's discuss each of these factors in detail.
1. Be an FBA Seller
Fulfillment By Amazon (FBA) ensures fast and reliable shipping. As an FBA seller, you store stock in Amazon warehouses and need not worry about delays and mishaps in the delivery process, as the platform itself handles all that.
FBA also makes you eligible for Prime membership. Since fast delivery is a significant factor in receiving a Choice badge, associating yourself with FBA is advisable.
If you do not use FBA, then it should be ensured that your products are available to ship immediately, and order fulfillment tasks are handled promptly and efficiently, regardless of the chosen method.
2. Optimize your product listing
Product listing optimization is crucial for catching the attention of potential buyers. Ensure that your product listing page contain relevant keywords, clear and captivating descriptions, and high-quality images from various angles.
You can use keyword research tools like Brand Analytics, Jungle Scout, and Helium 10 to find relevant keyword ideas for your product based on your competitors.
3. Actively Run Advertising Campaigns
Advertising campaigns play a vital role in increasing product visibility and driving sales. By targeting specific customer segments and optimizing campaigns for maximum effectiveness, sellers can improve performance metrics such as click-through rate (CTR) and relevancy, factors considered by Amazon when selecting badge-eligible products.
4. Enroll in the Brand Registry Program
Amazon's Brand Registry program offers numerous benefits for sellers, including protection against unauthorized reselling and access to features like Enhanced Brand Content (EBC).
By enrolling in this program, sellers gain control and authority over their products, enhancing their credibility and improving their chances of earning the Choice badge.
5. Collect customer feedback
Positive reviews and ratings are essential for earning the Choice badge. Encourage customers to leave feedback by implementing personalized email requests and utilizing tools like Amazon's Review Request feature.
By actively soliciting and responding to customer feedback, sellers can demonstrate their commitment to customer satisfaction and improve their chances of earning the Choice badge.
6. Competitive Pricing
Pricing products competitively relative to competitors is crucial for attracting customers and driving sales.
While competitive pricing doesn't necessarily mean undercutting competitors, sellers should consider pricing strategies that align with or slightly undercut competitors while still justifying higher prices with added value.
7. Offer Excellent customer service
Providing exceptional customer service is paramount for earning the Choice badge. Respond promptly to customer queries, offer hassle-free returns and refunds, and provide various support options to ensure a smooth buying experience.
By prioritizing customer satisfaction, sellers can build trust with customers and improve their chances of earning the Choice badge.
8. Never go out of stock
Fast shipping is a key factor considered by Amazon when selecting badge-eligible products. To ensure prompt order fulfillment, you should maintain sufficient inventory levels and avoid stockouts. By keeping inventory levels up, you can meet customer demand and improve their chances of earning the Choice badge.
Is Amazon's Choice badge different from Amazon's Best Seller badge?
Yes, the Amazon's Choice badge and the Amazon's Best Seller badge are distinct, even though they both signify positive attributes for a product.
Amazon's Choice badge highlights products that are well-suited for a specific keyword and offer a smooth shopping experience and Amazon's Best Seller badge simply indicates that a product is a top seller in its category based on sales volume.
The Amazon's Choice badge is awarded based on multiple factors such as sales, reviews, pricing, fulfillment, etc., while the Amazon Best Seller badge is awarded purely based on sales numbers within a specific product category.
Final Words
In conclusion, the Amazon's Choice badge is like a helpful guide that Amazon provides to assist customers in finding high-quality products that meet their needs. It takes into account various factors like sales, reviews, pricing, and fulfillment to recommend products that are likely to satisfy customers.
Achieving this badge means that your product stands out among the competition and is more likely to attract the attention of potential buyers. So, as a seller, putting in the effort to meet the requirements for the Amazon's Choice badge can lead to increased visibility, credibility, and ultimately, more sales.
Frequently Asked Questions: Amazon's Choice Badge
What is the Amazon's Choice badge, and why is it important for sellers? The Amazon's Choice badge highlights products that are high quality, popular, and competitively priced. It boosts product visibility, credibility, and sales, making it valuable for sellers.
How did the Amazon's Choice badge start, and what was its purpose? Introduced in 2015 for Alexa voice commands, the badge was initially for products easily found via voice search. It now highlights top-rated products on Amazon’s platform.
What are the benefits of having the Amazon's Choice badge? It increases traffic, enhances credibility, boosts sales, gives a competitive edge, and improves visibility in voice search recommendations.
What factors influence the Amazon's Choice badge? Key factors include high ratings, competitive pricing, fast shipping, strong conversion rates, and well-optimized product listings.
How can sellers get the Amazon's Choice badge? Sellers should use FBA, optimize product listings, run ads, encourage reviews, offer competitive pricing, and maintain good inventory levels and customer service.
Take your Amazon PPC advertising to the next level
Related blogs
